Found this great article  10 Reasons to Join the Track Team. Next is a quote from the article:

Every year, I attempt to recruit our best football players to the sport of track & field.  Track does not sell itself.  This article will focus on how I recruit athletes to the Plainfield North track program.  Some of the things we do will not be universal.  Hopefully this article gives track coaches some tools to promote your sport.  Hopefully this article will help athletes and their parents to develop a balanced approach to athletic participation.  The only adults promoting specialization are jackasses who benefit from specialization.  All true educators promote balance.